Visual Identity

The project

As part of the overall development of the BeerBox Club identity, I was tasked with designing a logo that was modern, memorable and consistent with the world of craft beers. The aim was to create a strong symbol capable of representing the brand on the e-commerce site, social networks, packaging and marketing materials.

Technologies used

Adobe Illustrator – Adobe Indesign – Adobe Photoshop

Solution provided

I developed a simple, impactful and adaptable identity, designed to work in different digital and physical contexts:

Creation of a main logo and its variants (icon, monochrome, responsive)
Graphic research around the concept of discovery, subscription and craft
Choice of modern, legible typography in keeping with the user-friendly spirit of the project
Defining a warm colour palette reminiscent of the world of brewing
Creation of a mini-branding system to ensure consistency between the website, video and visual media
Creation of additional graphic elements to enhance the charter (pictograms, patterns, uses on various backgrounds)

My role

Brand Designer - Creation of the logo, creative research, definition of the visual style.
Artistic Director - Establishing the graphic universe and overall consistency.
Graphic designer - Visual variations, logo variations and asset creation.
UI Designer - Integration of the logo into the design system and digital interfaces.