UX

The project

To structure my client's customer journey, I carried out a complete UX study, including the creation of personas and the design of user journeys. The aim was to gain a better understanding of the motivations, expectations and disincentives of future subscribers in order to design a platform that was intuitive, reassuring and conversion-oriented.

Technologies used

Figma – Notion

Solution provided

I developed a user-centred UX approach to optimise navigation and the subscription tunnel:

Creation of detailed personas based on typical behaviours (craft beer lovers, the curious, gift buyers, regular subscribers, etc.)
Defining the objectives, frustrations and motivations of each profile
Design of user journeys showing the key stages of the journey: discovery → pack selection → subscription → box delivery
Identification of sticking points and opportunities for improvement
UX recommendations applied to the site: simplifying subscription choices, highlighting benefits, reassurance about delivery, mobile optimisation, etc.
Alignment of the final design with the needs identified during the analysis

My role

UX Designer - User research, creation of personas, design of user journeys.
UX Analyst - Identification of sticking points and formulation of recommendations.
UX Strategist - Aligning the customer journey with business and conversion objectives.
UI Designer - Implementation of UX insights in the final interfaces.